Page 1 - 20180424銆愪笂娴锋棩鎶ャ€?鏈堝垔
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Tuesday Jing鈥檃n is a potted history of Shanghai. Century-old villas, well-pre-
24 April served traditional shikumen neighborhoods with high walls and stone gates,
and renovated factories all have a story to tell.
2018
Glitzy retail malls, charming boutiques and annual music and arts events give
C the district a distinctive ambience and ever-growing opportunities.
In this series, we explore some of the landmarks that have come to charac-
terize the district鈥檚 culture and history.
JING鈥橝N Nanjing Road W., known as the 5th Avenue of Shanghai, holds a cluster of high-rises and shikumen lane houses. 鈥斅?Wang Rongjiang
A shopping street to rival the best
in the world gets even better
Li Qian international brands. In addition to retail outlets, the road is
Last year, the long-established Plaza 66 home to many corporate headquarters,
Jing鈥檃n sits in the heart of Shanghai and including multinationals. They include
Nanjing Road W. is its main artery. The chalked up sales of nearly 5 billion yuan L鈥橭real China, Pfizer China and Philips
famous shopping street is often called (US$796 million), making it the richest China.
the 鈥淔ifth Avenue of Shanghai.鈥? retailer on the road. Up-market Jiuguang
The road has a long and cosmopolitan department store ranked second with re- 鈥淚f a foreign company wants to do busi-
history, dating back to the 1920s when it ceipts of nearly 3 billion yuan. In third ness in Shanghai, it pays for them to look
was home to Western-style mansions, fancy place was the Jing鈥檃n Kerry Center, with at this area,鈥?said Brett Rose, director of the
ballrooms, haute couture stores, movie the- sales of 1.7 billion yuan. Shanghai office of Robert Walters China.
aters and the caf茅 culture. 鈥淎s an entry point into China, it is the best
Commercial authorities are predicting bet.鈥? Now, every sort of retailer is based there. that a newcomer to the road, HKRI Taikoo
Last year, retailers on the road reported a 14 Hui, will be a competitive rival, ushering in He added, 鈥淥ne of the things that I find
percent year-on-year increase in sales, mak- unique shopping experiences, performing so fantastic about Jing鈥檃n, particularly this
ing it one of the most sought-after strips in arts and international cuisine. part of Jing鈥檃n, is that you could easily be
the city. They sell more than 1,800 brands, anywhere in the world. You can get the same
almost two-thirds of them renowned Last December, Starbucks鈥?first roastery sense as if you were in Sydney, London, Sin-
in China and its second in the world opened gapore, Hong Kong or New York.鈥? its doors in the mall.
Scan on WeChat to have Nanjing Road W. Largest flagship stores in China:
real-time update of what鈥檚 Known as: 5th Ave of Shanghai 鈥? Hugo Boss, Michael Kors, Sephora
happening in the district. How to get there: Metro lines 2, 7,
(Chinese only) 12, 13 and Gap
Regional company headquarters: 22 鈥? Bottega Veneta鈥檚 largest Chinese
High-end retailers in the Jing鈥檃n Temple area Brands: 1,800-plus
鈥?Jiang Xiaowei Year-on-year increase in retail sales: mainland store
14 percent 鈥? Dior鈥檚 largest store in East China
Popular shopping destinations: Starbucks鈥?first roastery in China
鈥? Starbucks鈥?first roastery in China
鈥? The first and biggest Louis Vuitton
Maison on the Chinese mainland
鈥? Loewe鈥檚 largest Asia flagship store
鈥? Burberry鈥檚 largest Asia-Pacific flag-
ship store