With the Newest and Trendiest Consumer Brands, Providing the Best Shopping Environment

Released on:2018-06-13

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Reconstruction of Back Streets and Alleys

 

Back streets and alleys have huge reconstruction and improvement potential. Hence, Jing’an District should focus on features, do fine and well, attach importance to professionalized development, strengthen fine management, and build a better and more comfortable shopping environment, and thus better embody the connotation and distinctive features of the block.

 

Building of a Gold Signboard

 

Central urban areas like Jing’an District should take regional conditions into consideration, focus on advantages and features, and do well in innovating traditional lines of business, cultivating emerging lines of business, reconstructing commercial streets and business circles, and enhancing form level to truly polish up the gold signboard of “Shanghai Shopping”.

 

Full Use of Stock Resources

 

Jing’an District should focus on making full use of stock resources including old plants, old malls and old buildings, and strive for building innovation spaces and modern commercial exhibition spaces for emerging industries on the basis of the organic upgrade of the city, and thus better meet the demands for innovation and entrepreneurship as well as the requirements for consumption upgrade.

 

(Text by Reporter Xing Beilin) On May 28, Li Qiang, Secretary of the CPC Shanghai Committee, investigated the work of promoting “Shanghai Shopping” brand in Jing’an District, and pointed out that promoting the “Four Brands” is an important medium of implementing the instructions and demands for the work of Shanghai proposed by CPC Central Committee with Comrade Xi Jinping as the core. As the main battlefields of promoting “Shanghai Shopping” brand, Jing’an District and other central urban areas should combine organic upgrade of the city with fine management to do well in stock reconstruction, upgrading of lines of business and mode innovation, constantly optimize the shopping environment, enhance the quality of consumption services, accelerate the construction of an international consumption city, and make greater contribution to creating a high-quality life.

 

In the HKRI Taikoo Hui opened last year, first stores in China and first stores in Shanghai of various kinds, brand flagship stores and concept stores accounted for a considerable proportion. Li Qiang came here, inspecting the brand stores while listening to opinions and suggestions from enterprises on promoting “Shanghai Shopping” brand and optimizing consumption environment. Hearing that HKRI Taikoo Hui had introduced many experience stores meeting customers’ individual demands, Li Qiang inquired the responses from the customers in detail. He said that the district should actively follow the trend of consumption upgrade, earnestly study the consumer preference, spending habits and consumption patterns of various consumption groups, especially  young people, try to build the newest and trendiest consumption brand and the best shopping environment, and constantly enhance the experience level of “Shanghai Shopping”.

 

At present, Starbucks Reserve Shanghai Roastery is the biggest coffee culture experience center in the world. Li Qiang inspected the innovative business model combining coffee baking with retailing experience on site. A responsible person of the workshop said that the new business without any precedents to follow could not be materialized without the great support from government departments of Shanghai and Jing’an District. Li Qiang said that facing with new models and new lines of business emerging in an endless stream, government departments of all levels should take an initiative to fulfill their duties and further transform government functions, so as to create a better business environment and supporting innovative development.

 

Adjoining West Nanjing Road, the Wujiang Road Leisure Street, which is approximately 300 meters long, is striving for building a back street showing the feature of Shanghai School. Li Qiang inspected along the road and stopped occasionally to discuss with the officials of Jing’an District on planning concepts, street forms and greening design. He said that the back streets and alleys had huge reconstruction and improvement potential. Districts should focus on features, do fine and well, attach importance to professionalized development, strengthen fine management, build a better and more comfortable shopping environment, and thus better embody the connotation and distinctive features of the streets.

 

Plaza 66 converges top-class fashion brands from all over the world. Li Qiang listened carefully to the ideas and suggestions from the operator on attracting medium-high end consumption groups and building a gathering place of international high-end brands, and pointed out that the square should seize the opportunity provided by China International Import Expo to accelerate the introduction of more international high-quality products and services as well as more powerful retailers and buyers.

 

Afterwards, city leaders went to Kerry Centre to overlook the West Nanjing Road business circle and listen to the report on relevant works. Li Qiang said that to promote the “Shanghai Shopping” brand was to meet the highest international standard and level, to focus on better meeting demands, creating demands and leading demands, and to build a batch of world-class commercial streets, domestic top-class business circles and distinctive commercial streets. Central urban areas like Jing’an District should take regional conditions into consideration, focus on advantages and features, and do well in innovating traditional lines of business, cultivating emerging lines of business, reconstructing commercial streets and business circles, and enhancing form level to truly polish up the gold signboard of “Shanghai Shopping”.

 

During the investigation, city leaders also went to the flagship store of WeWork China at Weihai Road. The old construction with a history of more than 80 years has been reconstructed into a shared office space for many innovative enterprises and young entrepreneurs. Li Qiang walked into the enterprises residing in the space and communicated cordially with people there. He said that district should focus on making full use of stock resources including old plants, old malls and old buildings, and strive for building innovation spaces and modern commercial exhibition spaces for emerging industries on the basis of the organic upgrade of the city, and thus better meet the demands for innovation and entrepreneurship as well as the requirements for consumption upgrade.

 

Zhuge Yujie, Member of the Standing Committee of the CPC Shanghai Municipal Committee and Secretary-General of the CPC Shanghai Municipal Committee, participated in the investigation, accompanied by An Lusheng, Secretary of the CPC Jing’an District Committee, Lu Xiaodong, Deputy Secretary of the CPC Jing’an District Committee and Governor of Jing’an District, and Zhou Haiying, Deputy Governor of Jing’an District. 


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