(Text by Reporter Xing Beilin/ Photo by Reporter Yu Ruwen) On August 31, Shanghai City of Design Week of 2018 (hereinafter referred to as “Shanghai Design Week”) was unveiled at Shanghai Exhibition Center. “Build the Design Dream Community · Recreator” is the theme of the Shanghai Design Week this year. Using “Recreator” to redefine the future city and life, and applying the “Community Mode” to create excellence and wonderfulness, is the concept that the Design Week this time wants to convey. A relevant official of the organizing committee of Shanghai Design Week has indicated that on the occasion of the 7th anniversary, Shanghai Design Week will “form” a crossover appointment with the four major parts, namely Main Venue Exhibition, Crossover Forum, Event Series and Design 365 Commercial Extension, striving to change multiple original modes from the way of life and industrial structure to the upgrade of the whole city by “Recreator”. One month before and after the opening of the Design Week, nearly 100 events of creative design will be held in Shanghai to show the charm of the international “City of Design” through the multi-cooperation with commercial spaces, office buildings, parks, schools and communities. As the extension item of Shanghai Design Week, “Design 365” will also be carried out through programs including “Shared Living Room”, “Shared Auction”, “Joint Design”, “Joint Discovery” and the public benefit plan “Design with Love”.
Pass through the “Anywhere Door” to Keep the Appointment with Design
From August 31 to September 2, the main venue exhibition of Shanghai Design Week—“Innovative Life Design Experience Exhibition” was unveiled at Shanghai Exhibition Center. The exhibition this time enjoyed a total area of about 25,000 square meters, in which over 10,000 new design products of over 200 brand owners from more than 10 countries were brought to the visitors to show the “Recreator” on the same stage, among which, over 60% of the products made their appearances for the first time. The main venue exhibition this time was also the one with the largest size and richest contents in the history of Shanghai Design Week.
The “Anywhere Door” was the main element stretching through the whole Design Week this time, with the metaphor of “stepping into” the door, and walking into the “City of Design”. The large pyramid-shaped door front of the anywhere door designed by Wang Pingzhong, a well-known designer, was not only the entrance of the design exhibition, but also an artistic installation showing the relationship between human and life, and between city and nature. The 4 cuboid spaces on two sides of the installation corresponded to the 4 scenes of lives, namely clothing, food, housing and traveling, interpreting the concept that life was the origin of design. The cuboid in the middle showed the basic concept of people-oriented design with the figure of “Modulor” of Corbusier, the father of modernism. The whole installation integrated multiple new materials and could be dismantled, assembled, and reconstructed into new functional objects.
The concept used in front door design was also extended to the square. The “anywhere door of design” which was made from high polymer materials with metal nanocoating shined under the sun. Visitors could have an interesting interaction with the door when passing through it. In addition, groups of customized “anywhere doors of time” were set in the inner venue of the exhibition, with which the visitors could experience the magical travel in the time tunnel, and make an interactive communication with people in different spaces, with views changing as they walked.
During the 3-day exhibition, the 6 major thematic exhibition areas, namely the City Evolution Hall, the Perfect Life Hall, the Future Creative Imagination Hall, the Purple Crossover Hall, the Artistic Food Hall, and the Creation-gathering Venue, respectively exhibited the new concepts, products, technologies and modes of original design of China and foreign countries in multiple fields including culture, science and technology, fashion, art, food, and education. The City Evolution Hall paid attention to the relationship between human, life, city and nature, and focused on aspects including city culture, city life, city intelligence and city ecology. The Perfect Life Hall focused on the contemporary interpretation of traditional culture, the fashionable interpretation of crossover design, and the comprehensive presentation of perfect life, to reveal the 100 ways of high-quality life. The Future Creative Imagination Hall focused on design achievements of various kinds with creation as the core such as artificial intelligence and VR theaters. The Purple Crossover Hall applied the innovative exhibition mode created by Shanghai Design Week this year in collaboration with artists, designers and commercial brands that focused on contents including the artistic presentation of commercial mode, the crossover interpretation of perfect life, and the creative expression of science and technology materials, and attached importance to the integration of personalized design, artistic scenes, humane quality, science and technology performance and social atmosphere. The artistic food exhibition area called “ALA Food Festival”, which was introduced this year for the first time, covered the Chinese and foreign foods, artistic foods, online celebrated foods, derivatives of foods, music performances and distinctive activities of various kinds. The Creation-gathering Venue was both an exhibition hall and a showroom, where events including fashion launches, creative auctions, interactive experiences, media livestreams and crossover artistic performances would all be held again. The main venue design exhibition also collaborated with live video streaming platforms to probe into the stories behind design, so as to extend the sense of space and the time line of the exhibition, thus creating the online and offline exhibition-browsing experience with whole-city interaction.
Change the Way of Life through Design “Crossover”
Shanghai Design Week, which is held once a year, gathers designs of various kinds including the fine designs attaching importance to details and exquisite processes, radical designs combining traditional processes and the contemporary artistic taste, the novel, unusual and distinctive trendy designs with a cult following among the younger generation, and the literary designs combining the aesthetic of the East and the modern personalized way of life, to show that the integration of design “crossover” with all walks of life is changing the city and the way of life.
This year, as always, Shanghai Design Week has planned a crossover forum themed “RE-CODING” that focuses on “new city” and “the future of design”, and follows subjects including “art and science and technology” and “business and sentiments”. More than 50 contemporary pioneers of art, science and technology and design in the world will have a face-to-face “battle” with each other on site, to present the audiences 10 shows of pioneering idea exchange while bringing them the hottest ideas in the world, and exploring the password unlocking the re-coding-driven design evolution.
It is worth mentioning that it was the fourth time that PACC brought intangible cultural heritage design to Shanghai Design Week to show the distinctive creative style presented after the “crossover” combination of traditional intangible cultural heritage handicrafts and city design with “intangible cultural heritage+” as the theme was completed. The reporter saw at the site that intangible cultural heritage works of various kinds and intangible cultural heritage cultural innovation products were displayed in the scattered living spaces, presenting the new look of intangible cultural heritage integrating with contemporary life.
The public artistic installation called The Forest of Birds created by PACC on the basis of intangible cultural heritage elements made visitors feel refreshed. The installation combined the intangible cultural heritage items themed bird concerning dyeing, textile and embroidery from all over China, and used contemporary fashionable materials including holographic films and transparent colorful soft glass. When the visitors are passing through the installation, the interactive sounds appeared after they touched the ornaments including the hanging feathers, tassels and bells would correspond with the preset bird voices of the installation, making visitors feel as if they were in a natural forest.