(Text by Reporter Xing Beilin/ Photo by Reporter Yu Ruwen) On October 9th, the new autumn-winter product shows brought by famous fashion brands such as AIGLE, Scotch & Soda and BAO BAO ISSEY MIYAKE, officially opened the prelude of the “Fashion Ramble” Autumn-Winter Fashion Season of HKRI Taikoo Hui.
In addition to the opening show of the day, HKRI Taikoo Hui also cooperated with Atelier Cologne, Bebe, Denham and other brands to create a variety of fashion flash shops, bringing inspirational collisions in different fields for “fashion ramblers” while establishing a platform between new prominent brands and designers for jointly expanding fashion boundaries and exploring more possibilities of fashion trends.
During the one-month fashion season, HKRI Taikoo Hui will join hands with three major fashion design platforms, namely XCOMMONS, Shanghai International Fashion Showcase and BoF China Summit, to bring a multi-domain and multi-dimensional fashion experience with the integration of fashion, art and character for the hipsters, causing a “brainstorm” of international fashion trends.
The “Journey of E/Motion” XCOMMONS 2019 Spring-Summer Fashion Show held on October 11th-13th adopted the unrestricted design, futuristic sense and scientific and technological sense as the starting points, and DDW, WHM and other new prominent fashion designer brands interpreted their understanding of fashion trends with their different styles of clothing series. The legendary talented designer Hussein Chalayan not only came to Shanghai for the first time with seven of his classic works, explaining his understanding and pursuit of trendy fashion from “Classic (artworks)”, “Current (the in-season series)” and “Cooperation (capsule series)”, but also held a global debut event for the NIO×CHALAYAN “born to push limits” series in cooperation with NIO.
The Shanghai Fashion Week International Brands Fashion Showcase of Shanghai Fashion Week attired HKRI Taikoo Hui to be a cutting-edge and international new fashion show field. The American modern fashion women’s wear brand Bebe and the advanced customization formal dress brand founded by a Lebanese designer were invited to join the product release line-up of Shanghai Fashion Week to show two distinct feminine styles (modern confidence and aesthetic romance) with more modern techniques and delicate brushstrokes.
In addition, HKRI Taikoo Hui will also hold the “New Frontiers” Theme Summit in collaboration with BoF, with guests from various fields including luxury, retail, science and technology, manufacturing, media and management. Executives from a number of world-renowned brands and retailers will work with young entrepreneurs, investors and creative personnel, to discuss the topics conforming to the international perspective like fashion, design as well as science and technology to show the integration of fashion with art, and science and technology with lifestyle.
The reporter learned that this autumn-winter fashion season was another challenge to the mix-and-match cross-border fashion of HKRI Taikoo Hui after the “Modern·Unbounded” Fashion Season on April this year. The relevant person in charge of HKRI Taikoo Hui also claimed that HKRI Taikoo Hui would continue inheriting the concept of “Love Mixing and Dare for Affectedly Sweet”, help upgrade Shanghai shopping brands, and provide consumers with quality services, innovative products and new consumption experience. Also, it would establish a bridge between fashion and the crowd with fashion as a port, making itself a more influential fashion industry gathering place.