romoting Shanghai Culture Brand—a Special Interview with the Deputy Director of the Publicity Department of the CPC Jing’an District Committee on the Occasion of 2018 Shanghai Book Fair

Released on:2018-08-17

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Introduction to the Guest
Chen Hong, Deputy Director of the Publicity Department of the CPC Jing’an District Committee, and Secretary of the CPC Jing’an District Bureau of Culture Committee and Director of Jing’an District Bureau of Culture

Interview Background

Do you want to know how does the most beautiful culture center in Shanghai look like? Do you want to know what unique culture brands and events does Jing’an District have? Do you want to experience the most artsy tourist route of Jing’an District? Chen Hong will answer these questions in Promoting Shanghai Culture Brand—a Special Interview with the Director of the Publicity Department of the CPC Jing’an District Committee on the Occasion of 2018 Shanghai Book Fair, which is jointly conducted by Shanghai Release, Reading Shanghai, Jiefang Daily · Shanghai Observer, and eastday.com.

Host

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The interview today is conducted in a very special place, the study of a writer. However, the study isn’t a room in his house, but the study of celebrity in Jing’an District Library. Could you please introduce the study of the writer first?


Chen Hong

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We are now in the study of Zhao Lihong in Jing’an District Library. On April 23 last year, the study of Zhao Lihong was established here. Establishing a writer’s study in a district-level library should be an original idea of Shanghai. We have built it a brand new space for promoting reading. Teacher Wang Anyi also specially wrote such a paragraph for Zhao Lihong, “In Jing’an District Library, the study of Zhao Lihong is just a small room, like a small lamp glowing to provide the readers with light.”


Host

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What other libraries does Jing’an District have?


Chen Hong

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With a long narrow terrain, Jing’an District occupies an area of 37.37 square meters. Therefore, when designing the layout of the library, we tried our best to make it convenient for the citizens to read. There are district-level libraries in three areas, namely the south, central, and north area of Jing’an District. Built in the 1990s, Middle Tianmu Road Library in the central area locates in Suhe Creek area of New Jing’an. At present, the library is under reconstruction. We have also listed it in the “13th Five-year Plan”. In addition, we have taken the change in citizens’ reading habit into full consideration, so when remodeling the library, we have thought outside the box. Apart from providing the citizens with traditional reading space to meet their needs, we also regard it as the third new space for the citizens to feel culture other than homes, schools and workplaces. On Wenxi Road in the north area of Jing’an District, there is another district-level library (Wenxi Road Library). The population there is dense, making readers often find it difficult to find a seat in the library.


Chen Hong

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In addition, we also have a children’s library. Jing’an District has been advocating and encouraging all-people reading. Therefore, the CPC Jing’an District Committee and Jing’an District People’s Government have invested lots of money and materials in the hardware of libraries. By now, there is a community library in every sub-district (town), and even in some of the residential areas. Combining with the community-level public cultural service spot construction, the libraries enable residents to borrow and read books within 10 minutes.


Host

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While other districts implement “15-minute public cultural service circle”, Jing’an District implements a 10-minute one. Does this mean that you have invested more resources in public cultural service facilities than other districts?


Chen Hong

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Right. Given to the feature of the whole area, apart from the hardware known by everybody, namely the district-level and community libraries, we also have 24/7 self-service spots for borrowing and returning books in business circles and parks, and even in armies, barracks, and public parks.


Host

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Could you please introduce some distinctive physical bookstores in Jing’an District to us?


Chen Hong

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There are many distinctive physical bookstores in Jing’an District, such as Zhongshuge, the most beautiful bookstore, the “Sisyphe Bookstore” featuring British style, the Writers’ Bookstore beside Aishen Garden on Julu Road, the boocup in Kerry Centre, the “Companion Art House” beside Suzhou River, and “Hughie”, a children’s picture book club.


Host

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Jing’an District has the most beautiful culture center named Jing’an Culture Center. Many districts have their own culture centers, but why do people call Jing’an Culture Center the most beautiful one?


Chen Hong

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The culture center has many distinctive features. I will give you some simple examples. First, the construction is very distinctive. The red exterior wall, the concentric square-shaped architectural main body, and the wall covered by green plants give people a sense of beauty when they step into the building. Second, on the overall function setting and layout, apart from the public cultural services provided by the government, we have also tried to attract more social organizations to participate in.


Host

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What unique culture brands does Jing’an District have?


Chen Hong

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Jing’an culture has two major thematic features: jazz and drama. Therefore, we have been intentionally arranging popularizing and promotional events for the art of jazz and drama. We have regarded the features and people of the whole district as the starting point for a long time, to put effort into cultivating culture brands with unique Jing’an characteristics, such as Shanghai · Jing’an Modern Drama Valley, which was just ended in this May. The major parts of the Drama Valley were Famous Shows and City Dweller Theater. The Famous Shows part was conducted in combination with the 8 major theaters in Jing’an District, and 17 dramas were performed in 36 shows.


Host

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Could you please recommend the most worthwhile section of North Shaanxi Road for visiting?


Chen Hong

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The section from Xinzha Road to Julu Road is very sapid, and worthy of visiting. Before visiting the section, it is recommended to visit No. 600, North Shaanxi Road first, since it is an exhibition center of North Shaanxi Road, our well-known cultural street of abundant historical construction clusters. You will have an overall understanding of North Shaanxi Road after visiting there, where you can read the complete introduction to the 21 former residences of celebrities, and the map of the street telling you the route. This year, we will have a deeper collaboration with China Network Writers Association to move the “Web Novel Symposium” of network writers to the exhibition center. Once every month, there will be a meeting event of the network writers with readers.


Host

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When talking about Jing’an District, we cannot neglect West Nanjing Road. For many people, West Nanjing Road is a very fashionable street giving them an image of purchasing clothes and buying goods. What are the cultural features of West Nanjing Road?


Chen Hong

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Starbucks, a cafe, represents fashion. In addition, this year, Shanghai Municipal People’s Government regards Shanghai Exhibition Center as the landmark of fashion release in Shanghai. LV has just signed a strategic cooperation agreement with Shanghai Exhibition Center. From the end of this November to next February, there will be a voyage and journey exhibition.


Host

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If I want to have an in-depth tour in Jing’an District to well taste Jing’an, could you please recommend some tourist routes enabling me to feel the cultural charm and style of Jing’an District?


Chen Hong

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If you want to have a tour in Jing’an District, there are lots of places to go indeed. The first stop could be Jing’an Park, for there are many cultural sites in the Jing’an Park area. You can watch the daily cultural events of our citizens in Jing’an Park first, then cross the road to visit Jing’an Temple. Walking along West Nanjing Road, you can walk into the shopping malls for shopping, or go to the exhibition center to browse exhibitions. After that, you can go to Wujiang Road to taste the delicious foods. Next, you can cross Suzhou River to the Sihang Warehouse, then walk towards the north to Life Hub at Daning, or to Daning Park to have a rest. After that, if you still have time and energy, you can go to Shanghai Circus World to enjoy a performance.


Host

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What is culture in your opinion? If you are asked to depict the future of Jing’an District, what would you say?


Chen Hong

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Writer Liang Xiaosheng once described culture as such, “Culture is the quality rooted in the heart, the consciousness needn’t to be reminded of, the freedom based on restrictions, and the kindness embodied by the considerate heart.” I appreciate the four sentences. Jing’an District is an urban area with deep profundity and rich cultural resources, where many celebrities gather. Now, Jing’an District meets another good opportunity to develop Jing’an culture. Secretary Li Qiang proposed the construction of the “four brands”, one of which is the construction of culture brands. Jing’an District has also formulated a three-year plan for promoting the culture brands of Jing’an District, and clearly stated “one core and four examples”. One core refers to building the core area of an international cultural metropolis. We believe that Jing’an District should undertake the functions and duties of the core area. For the four major examples, the first example is an example promoting the core socialist values and the spirit of the city. Second, Jing’an District should be an example agglomerating the new driving forces of the growth of cultural and creative industries. Third, we believe that it should be an example taking the lead in constructing the modern public cultural service system. Finally, Jing’an District should be an example facilitating Chinese culture’s going abroad and the international cultural cooperation.


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