On the evening of August 26, Jing’an District held the launching ceremony of “Night Dimension: Night as Prelude to Art Exhibition” and “2022 First Jing’an Terrace Season” on the city rooftop of UCCA Sky Space, in a bid to officially unveil the Jing’an Nightlife Festival. Zhang Jun, Deputy District Mayor of the People’s Government of Jing’an District, and persons in charge of relevant departments and divisions, including the Commission of Commerce, Administrative Service Center of Shanghai Municipal Commission of Commerce, and Commerce and Trade Operation Division, attended the ceremony. As the reporter learned from the ceremony, “2022 First Jing’an Terrace Season” is an important part of the themed activities — “Reunion in Summer, Meet in Jing’an”. The Art Exhibition provided an opportunity for Jing’an, which called on key commercial carriers, such as HKRI Taikoo Hui, Shanghai Jiuguang Department Store, CITIC Square, Shanghai Jiuguang Center, and Jing’an Joy City, to extend the development space of the night economy from the ground to higher terraces and rooftops and utilize the city space to the maximum, thus further creating “terrace economy” integrated with shopping, dining, entertainment, shows and sports at night and showing customers the way to appreciate Shanghai’s skyline from different angles.
As an important part of the “Shanghai Nightlife Festival”, the Season will call on key terrace carriers to provide more new choices for citizens to visit at night with innovative night scenes, which will draw a new picture of the night economy and create consumption scenes that citizens can truly experience.
At the same time, with the help of UCCA Group, the Season introduces a brand-new art space with diversified functions in the form of “Art+” — the rooftop of UCCA Sky Space presents “Night Dimension: Night as Prelude to Art Exhibition”.
At the ceremony, the Commission of Commerce of Jing’an District launched the map of Jing’an Terrace Season.
HKRI Taikoo Hui, Shanghai Jiuguang Department Store, CITIC Square, Shanghai Jiuguang Center, Jing’an Joy City and the City Rooftop of UCCA Sky Space were awarded the “Memorial Award of the Season”.
HKRI Taikoo Hui
HKRI Taikoo Hui is intended to create the Public Benefit Piano Art Season, “Play Me, I’m Yours”, which allows the city to interact with music. In addition, Taikoo Hui will launch more quality activities with the goal of enriching consumers’ high-quality life experiences.
The Roof Garden welcomed the Fashion Market Experience Exhibition, “Super StarEat 2022”, to explore infinite possibilities about “eating” with multiple cutting-edge cuisine brands settled in the mall. At the same time, PadelX 2.0 appeared in public again to present a lifestyle blending vitality with internalization by the means of fashionable social sports.
Shanghai Jiuguang Department Store
Jiuguang Department Store will hold a series of activities during the “Terrace Season”, which includes not only Public Benefit Art Exhibition, Internet Celebrity Terrace Spots, Terrace Pets Party, and City Camping Plans, but also Terrace Season Catering Packages and other activities.
CITIC Square
CITIC Square holds the theme activity of “Hello Summer”, and jointly cooperates with Shanghai Film Co., Ltd. to show movies in the open air and organize film public benefit classes and various activities in multiple terrace spaces. The goal is to create rich immersive experiences and new spaces for night socializing.
Jiuguang Center holds a “Coffee Festival” to create a summer outdoor lifestyle for the youth, parents and children, and cute pets.
Jing’an Joy City
With the theme of music, coffee, camping, sports, etc., Joy City will hold “Summer Rooftop Festival 5.0” on the northern rooftop to create activities with its own IP.
City Rooftop of UCCA Sky Space
The City Rooftop of UCCA Sky Space holds “Night Dimension: Night as Prelude to Art Exhibition”. On the basis of various art forms including installation, image, photography, painting and performance, the exhibition will capture the city’s social landscape and human behavior at night, and explore virtual living space at night from the perspective of artists with the theme of “night”, so as to jointly integrate into the scenes of “Night as Prelude”. (Please pay attention to the follow-up reports for details of the exhibition.)
In addition, during the first “Jing’an Terrace Season”, brand market activities, for example, Anyi Night Alley, will be introduced successively to provide high-quality nightlife experiences such as retail, music and food through different theme activities.
Jing’an Imix Park will hold an activity of “Micro Vacation, Fun Life”, and show in public the pumpkin theme street in the combination of entertainment, experience and catering, allowing citizens to fully enjoy the summer urban camping season; Daning Life Hub will hold an open-air night market event; Fengshengli will also continue to launch Rich and Good Market; Rhythm Shanghai — the Second Chair Blues Festival will be held in September, with top blues artists from China and abroad, to bring an audiovisual feast to the public... Together, the events are meant to provide Jing’an Nightlife Festival with youthfulness, hustle and bustle, fashion and Shanghai characteristics for consumers.
