In 2023, Barbie, a film produced by Warner Bros., made a grand debut. As of September 2 that year, the film had grossed USD 1.36 billion worldwide, becoming the highest-grossing film in 2023. At the same time, it once again propelled the classic IP Barbie to the forefront of the world.

Since its debut in 1959, the Barbie doll, with its impeccably proportioned facial features and array of stunning outfits, has become the quintessential icon for children worldwide. According to statistics, over 900 million Barbie dolls have been sold globally so far.

2024 celebrates the 65th anniversary of Barbie. The limited-time Miniso x Barbie themed pop-up store will be open from today until March 17 at Joy City in Shanghai’s Jing’an District.

“Pink and Barbie are cherished by girls everywhere.”

“The pink fantasy world has come true.”

……

The pop-up store is located in the atrium on the 3rd floor of South Block, Jing’an Joy City, creating a sweet and cool atmosphere over the space of 120 square meters. The exhibit area is awash in vibrant pink and blue hues, embracing a nostalgic theme to create a visually striking Barbie-themed store. Highlights include a pink wall and a retro café, offering numerous photo opportunities. Visitors can immerse themselves in a classic American ambiance.

Additionally, the variety of co-branded Barbie merchandise has pleasantly surprised visitors. The pop-up store boasts nearly 120 items, spanning trendy tech gadgets, beauty tools, stylish accessories, and essentials. Standouts include travel kits, beach bags, casual blankets, and pink slippers, all tailored to fulfill the desires of avid shoppers. Fans are fervently seeking the five exclusive, first-release limited-edition items: Boston bags, carry-on luggage, toiletry bag sets, foldable casual blankets, and scented candles. Notably, the event is replete with special promotions.

It is worth mentioning that the event is full of special offers. Shoppers spending over RMB 99 will receive a limited edition Barbie tote bag, available to the first 380 customers daily. Those who spend over RMB 159 are gifted a limited edition retro CD coaster, with a daily limit of 250. And for purchases over RMB 299, customers can obtain a limited one-per-person DIY Barbie ID card. All gifts are subject to availability.

Miniso x Barbie 65th Anniversary Themed Pop-up Store

Time: Till March 17

Venue: Atrium, 3/F, South Block, Joy City, Jing’an District

(Details and participation rules are according to the official announcement from Shanghai Jing’an Joy City.)