Founded in 1923, Maochang Optical, a century-old brand under the Bailian Group, celebrates its centennial by rejuvenating its store and launching a “new mirror world” for the future. Recently, the Maochang flagship store at 1010 West Nanjing Road underwent revitalization and was upgraded to the “Maochang 1923 Mirror World” store, marking the beginning of a new chapter of stylish and modern services.
A new upgrade of the space
As a long-established brand under the Shanghai Sanlian Company of the Bailian Group, Maochang Optical has been a pioneer in eyewear fashion for a century. With rich experience in Shanghai’s eyewear culture, the brand has launched the “Maochang 1923 Mirror World” store on West Nanjing Road, themed around “See Shanghai Here.”
A long-time customer in the store said, “The new store is more upscale than before, both in layout and style.” Maochang has always been a time-honored brand among Shanghai locals. Now, the new store boasts an expanded selection, showcasing a wider range of international and fashionable brands. Customers can find the latest styles from Balenciaga, eyeglasses with Mbappé’s signature, global debut designs from French designers, and fully handmade pieces from Germany and Japan… From classic models to trendy new styles and original designs, a variety of outstanding eyewear brands from around the world are gathered here.
Upon entering the Maochang 1923 Mirror World store, you’ll find that the interior space has been completely upgraded. The original space of 100 square meters has been expanded to 150 square meters. This includes areas such as a luxury fashion brand section, a children’s area, a professional optometry room, a designer brand corridor, and a VIP room.
Inside the VIP room, a collection of glasses crafted from precious metals and natural materials is on display, while the designer brand corridor features a lineup of renowned eyewear brands from domestic and international designers. Notably, the French independent designer brand Anne & Valentin has selected this location for its first national showcase. It strikes a balance between technology, comfort, and innovation, infused with just the right amount of creativity, reflecting new aspects of French romance and humor. Together with Maochang Optical, they are building a new, cross-border romantic adventure.
Double upgrade in professional service
Inside the Maochang 1923 Mirror World store on West Nanjing Road, customers are immersed in a four-dimensional integrated professional optometry service that combines digital, personalized, standardized, and visualized elements. This upgrade is a collaborative effort between Maochang Optical and the globally renowned brand Zeiss, offering consumers more professional services and solutions. After their visit, each customer will receive a personalized visual optometry report to efficiently manage their personal vision health.
Going beyond continuous advancements in optometry technology, the Maochang 1923 Mirror World store on West Nanjing Road has once again set new standards in service quality. The doorstep service available within a 3-kilometer radius showcases the West Nanjing Road store’s commitment to improving customer convenience. Additionally, offering personalized gift-wrapping services exemplifies another innovative initiative by the store aimed at enhancing the shopping experience. From advanced technology applications to tailored service offerings, Maochang Optical demonstrates a profound understanding of and meticulous focus on meeting customer needs in every aspect.
The recent rejuvenation of the Maochang 1923 Mirror World store heralds a new chapter of innovation for Maochang Optical among century-old eyewear brands, underscoring its status as the “Pioneer of Modern Shanghai Eyewear Culture”. Moving forward, Maochang Optical will continue to lead Shanghai’s eyewear fashion, guided by its prominent role as a “Pioneer of Modern Shanghai Eyewear Culture”.