Last weekend, the 2024 LABELHOOD YOUTOPIA kicked off in Zhang Yuan, bringing together many young designers worldwide. Outstanding works were exhibited in five competition units—fashion, installation, photography, accessories, and high school— Creative activities such as job fairs, viewing parties, forums, and the YOUTOPIA Party Night unfolded throughout the event.

This year's "fashion unit" attracted many creative new-generation student designers. The undergraduate and postgraduate groups presented their excellent works on the runway.

On August 17, the "undergraduate group" designers showcased works that were dynamic, emotional, and avant-garde. They used common eco-friendly materials and modern technologies like AI and wearable devices to reflect on society and emotions, vividly expressing the confusion and awareness of college students today.

On August 18, the "postgraduate group" designers used bright fabric colors and deep contour textures to explore the intimate relationship between people and their surroundings. Through clothing as a medium, they conveyed more mature design expressions.

This year's YOUTOPIA introduced competition units for installation, photography, and accessories. Contestants transformed limited spaces into surreal art worlds, showcasing their vivid personal styles.

Focusing on the texture of installations and accessories, visitors appreciated the stories behind the photos and immersed themselves in a space filled with youthful vitality.

YOUTOPIA, founded in Shanghai in 2015, is a fashion incubator and community for young students. As LABELHOOD's platform exclusive to students, it leverages LABELHOOD's professional support to nurture young individuals aiming to enter the fashion and art industries, build a community for passionate young artists and designers, and provide matching resources.

In 2024, YOUTOPIA visited campuses in London, Shanghai, Hangzhou, Beijing, and Guangzhou. This year's YOUTOPIA community activities were carried out through Campus Day, gathering inspiration from young designers worldwide to explore endless possibilities for new ideas.

The newly upgraded 2024 YOUTOPIA expanded creative reach into broader fields, providing a stage for creative individuals from various backgrounds with rich design content. At the event, the Top 1 contestants from the photography, installation, accessories, and high school units were assessed and selected. Eight fashion unit contestants advanced to the next stage, with the final winners to be announced at the YOUTOPIA Award Ceremony in October.

YOUTOPIA will support young designers in their careers, introduce the diversity and foresight of contemporary designs to visitors worldwide, build a bridge between young designers and fashion industries, and help young Chinese designers embark on their ideal journeys from here.