In recent years, Onitsuka Tiger has been actively expanding its global presence by opening concept stores in many international metropolises, including Tokyo, Milan, and London. In celebration of the brand's 75th anniversary, the Onitsuka Tiger concept store in Zhang Yuan, Shanghai, officially opened recently. It has the first Onitsuka Tiger Café in the Chinese mainland and offers an exclusive space for over 100 styles of MEXICO 66™, capturing the attention and admiration of many consumers.

The concept store features two floors. The store's overall design ingeniously integrates classic brand elements with modern fashion. The tiger-head-shaped environmentally friendly suspended artistic lamp, designed specifically for the Onitsuka Tiger, enhances the retro yet modern ambiance.

The first-floor space features the brand's iconic "Red Tiger" theme, creating a warm and distinctive atmosphere. The Onitsuka Tiger Café at the entrance of the store offers a variety of specialty coffee and drinks, making it an excellent choice for customers to relax and enjoy leisure time.

The black metal shoe rack and the high-quality leather sofa are ingeniously integrated, highlighting the luxury texture. These details underscore Onitsuka Tiger's unwavering commitment to the timeless blend of tradition and innovation. The brand-new retail space serves both as an exhibition area for Onitsuka Tiger's latest season products and as a platform to showcase the characters and charm of the brand.
 

The second floor displays over 100 classic MEXICO 66™ shoe styles, featuring a rich array of color choices and multiple material combinations. The unique mirror design on the ceiling allows customers to view the footwear from various angles, helping them choose the most suitable products.

On the transparent footwear display wall, soft LED lighting effects are cleverly used to showcase the MEXICO 66™ and NIPPON MADE series, as well as the Yellow Collection's new season footwear and the Kids collection. Additionally, there is a customized embroidery space that offers the service of embroidering letters, numbers, and symbols on MEXICO 66™ shoes purchased in the store, allowing customers to personalize their own exclusive MEXICO 66™ style.

The opening of the Onitsuka Tiger concept store in Zhang Yuan, Shanghai, marks a significant milestone in the brand's 75-year development history. The brand aims to enhance the user experience from multiple offline sensory dimensions through its concept store in Zhang Yuan, ultimately attracting its target consumers. Onitsuka Tiger remains committed to pursuing high-quality and cutting-edge design, offering consumers a new shopping experience through technological innovation and cultural integration.