This year, Philips will participate in the China International Import Expo (CIIE) for the seventh time, showcasing its innovative achievements in health technology. Visitors can personally experience how "visible health technology" impacts everyday life and understand more efficient health management methods. A few days ago, "visible health technology" was brought to life at Philips Healthy Living Lab, the world's first offline experience store located in Zhangyuan-Fengshengli.
Featuring the electric toothbrush with SONICARE micro-bubble water flow technology, the first portable shaver with "Micro-Lift & Cut" technology, and the hairdryer with smart temperature control technology... Consumers can immerse themselves in experiencing new technologies featured at the CIIE, engage in various engaging experimental interactions, and gain a thorough understanding of Philips' personal care innovations rooted in cutting-edge medical technology.
The world's first Philips pebble-like portable razor compresses high-end technology into a pebble-sized "body"—featuring proprietary "Micro-Lift & Cut" clean shaving technology and SkinIQ skincare-grade technology, providing men with a skin-care-level clean shave. It boasts drop resistance and waterproof features, with an ultra-long battery life designed to withstand extreme temperatures ranging from -25°C to 60°C. Available in a variety of colors, it suits multiple scenarios for men.
In oral care, Philips has unveiled the new DiamondClean Series Pro toothbrush, emphasizing "more than cleaning: comprehensive oral health." This new product uses Philips SONICARE micro-bubble water flow technology, delivering power to the bristle tips. The bristles vibrate to create micro-bubble streams that penetrate between teeth for deep cleaning. At the Philips Healthy Living Lab, consumers can view demonstrations of the SONICARE micro-bubble water flow technology in action. Additionally, it features a unique beginner mode and SmartSense intelligent display lighting feedback, which visualizes the teeth-cleaning process to help develop the habit of scientific brushing.
In the category of beauty and hair care products, the global debut of the Philips 7000 Series Hair Dryer focuses on "not just blow-drying, but also scalp health," showcasing technological prowess that offers threefold care in one device. This new product features ThermoShield intelligent temperature control technology, locking in moisture with 360 million ions; it supports an advanced self-cleaning system capable of removing dust in 8 seconds. Utilizing the patented dual-end stable structure brushless motor, it achieves high-speed blow-drying that leaves hair smooth and dry in 45 seconds.
Wu Pinhui, Senior Vice President of Philips Greater China and General Manager of the Healthy Lifestyle Business Group, stated that with increasing health consciousness, consumers are transitioning from a "treatment" to a "prevention" approach, placing more emphasis on daily health management. She said, "Especially for the younger generation, there is an increasing focus on diverse health needs, such as oral care, skin maintenance, and body care, with aspirations to achieve precise and efficient health management through technology." Leveraging its extensive experience in the healthcare sector, Philips incorporates advanced medical technology into its personal care range, encompassing categories such as oral care, grooming, and posture solutions. It employs "invisible health technology" to nurture a "visibly healthy life." Embracing the philosophy of "Innovation from the Heart, Intelligent Care for Life," and identifying consumer challenges, Philips Personal Care persistently refines its products and services to deliver a superior personal care experience to consumers.