On December 27, the Fifth "Crafting Suzhou Creek—Entrepreneur Resource Exchange" Salon—hosted by Suzhou Creek Group—took place at the Skyline Suzhou Creek Entrepreneur Reception Hall. The event focused on "Data Intelligence Empowering New Consumption Sectors". Nearly 50 representatives from government industrial departments, consumer goods companies, professional services organizations, and financial institutions engaged in vibrant discussions on the topic of "How Data Intelligence Can Enhance Innovation Vitality in Commerce and Trade and Unlock New Models for New Consumption".
During the event, experts from organizations such as Guotai Jun'an, PwC, Qiming Venture Partners, Beijing Xianyuan Technology, and the Bank of Communications (BOCOM) delivered impressive presentations, exploring in depth how data technology, as an emerging productive force, drives innovation and iteration in the consumption sector. Representatives from consumer brands and industrial chain-related companies such as Unilever, YSG, Florasis, CHANDO, jushuitan.com, WEMT, HYDFORE Biotechnology, Yichi Technology, and Jiushi Technology participated in in-depth dialogues regarding pain points on the demand side and the latest solutions from the supply side.
During the sharing session, Beijing Xianyuan Technology introduced the theme "Content is King: How Large Models Empower Precise Brand Marketing", discussing how to leverage large models to unlock content value and drive brands to accurately reach consumers.
PwC presented on the theme "Data-driven Integration of Business and Finance", offering a professional perspective on the transformative key to achieving in-depth integration of financial and business operations through data empowerment.
Guotai Jun'an delivered a presentation titled "A New Production Tool: Reflections on the Change and Opportunities Triggered by Generative AI", providing a forward-looking perspective on how AI is reshaping the consumption data ecosystem and creating new consumer experiences.
Qiming Venture Partners shared insights on the theme "Opportunities and Challenges: How Investors View Current AI Entrepreneurship", offering the latest perspectives from investment institutions on AI entrepreneurship.
BOCOM Jing'an Sub-Branch introduced the theme "Exploration of Comprehensive Technology Financial Services", showcasing cases where smart finance helps enterprises overcome funding challenges for sci-tech research and development.
To address the diverse resource needs of enterprises, Suzhou Creek Group also invited relevant departments, including the Shanghai Municipal Data Bureau, the Shanghai Municipal Commission of Economy and Informatization, the Jing'an District Commission of Technology and Economy, as well as professional services organizations, to share policies and facilitate resource linkages. This salon centered on developing new quality productive forces. It utilized the advantages of the professional service industry in the Suzhou Creek area, coupling Jing'an's sci-tech strengths primarily in data intelligence with its commerce and trade strengths mainly in fashion consumption. The aim was to unlock consumer market potential through sci-tech means, drive AI innovations by creating application scenarios, and explore new forms of industry through cross-industry integration.
Sources inform us that this salon concluded the "Crafting Suzhou Creek—Entrepreneur Resource Exchange" event. Currently, the event has become a signature of industrial activities and business services in the Suzhou Creek area. Each session has closely aligned with the latest needs of local enterprises, tailoring strategies and integrating resources accordingly. Fostering in-depth communication and close collaboration among enterprises enables continuous optimization of the regional innovation ecosystem, encourages the agglomeration of modern service industries, and provides sustainable momentum for industrial innovation.
Since its designation as one of the first "Shanghai Science and Technology Service Industry Demonstration Areas" last year, the Suzhou Creek functional area has been continuously driving the agglomeration, brand development, and scaling-up of the science and technology service sector, fostering a deep integration of sci-tech innovation with economic and social development. Suzhou Creek boasts a high concentration of industrial resources in areas such as human resources, legal services, consulting services, advertising creativity, and financial services. This renders technology-based enterprises easily accessible service ecological elements—including patents, inspections, designs, information, promotion, data, capital, and others—that will support their development.
At present, Suzhou Creek is home to a host of premier global consulting firms, such as FSG, Roland Berger, Grandall Law Firm, Yingke Law Firm, and WPP. The area also hosts regional headquarters for 23 multinational corporations including NXP Semiconductors, along with 20 100-million-yuan buildings, national-level incubators, and over 10 brand innovation platforms such as municipal-level science and technology innovation bases. In addition to the "Entrepreneur Resource Exchange" salon, the Suzhou Creek functional area has established platforms such as the SUHE ONE CEO-NET, business district alliances, and building alliances. It has formed a dedicated team to provide enterprises with comprehensive, one-stop business support services, effectively serving as both a service provider for enterprises and a regional operator.