On August 20, the 2025 China Beauty Expo – Hangzhou (“CBE Hangzhou” for short) officially commenced at the Hangzhou International Expo Center. This year’s expo gathered over 700 cosmetics companies from 20 countries and regions. Beauty Nova Tech Hub, a benchmark for innovation in the beauty industry fostered by Jing’an District, Shanghai, made a remarkable appearance alongside several beauty companies, partnering with CBE to shape a new future for the industry.
Themed “Born for Beauty, Driven by Innovation”, the Hub showcased cutting-edge technologies such as skin barrier repair and pigmentation management through interactive experiences, educational activities, and roadshows.
This appearance marks the Hub’s debut at Asia’s largest and most influential industry event, representing a significant step for Jing’an District in elevating its beauty industry from local innovation to global leadership. The participation is crucial for establishing Jing’an as a source of innovative technology in the beauty industry, a super incubator for emerging brands, and a new global landmark for the beauty economy, ultimately facilitating high-quality development within the industry.
A highlight of the expo was the 2025 CBE Beauty Ecosystem Conference held on August 20, attended by Hu Yong, Deputy District Mayor of Jing’an District. During the conference, the Beauty Nova Tech Hub — CBE Dream Creation Base was officially inaugurated.
Established through a tripartite collaboration among the Hub, CBE, and Shanghai Mengyu Industrial Co., Ltd., the Base aims to foster mutual empowerment and leadership, enabling a leap from brand exhibition to ecosystem co-creation in the beauty industry. It will not only support companies to thrive but also advance the industry toward premium, international, and innovative development.
Specifically, the Base will help the Hub leverage the CBE platform to efficiently connect with companies and enhance its brand visibility. Meanwhile, as a global beauty event in Jing’an, the CBE will partner with the Hub to integrate the district’s policy advantages and commercial resources, building a Beauty Industry Innovation Ecosystem characterized by government-enterprise collaboration and cross-industry integration for a shared future.
The Hub invited five beauty companies, including Shanghai Fanyi Biotechnology Development Co., Ltd., Shanghai Santevation Biomedical Technology Co., Ltd., Shanghai Mijie Biotechnology Co., Ltd., Keshi (Shanghai) Beauty Technology Co., Ltd., and Rongxiu Shengsheng Shanghai Technology Co., Ltd., to showcase collectively at the expo. These companies actively engaged with peers and channel partners to exchange brand culture, share resources, and explore innovative ideas, achieving positive outcomes.
On the first day of the expo, over 50 cosmetics companies participated in business meetings. “Jing’an District boasts a strong industrial foundation and cutting-edge innovation resources. The Beauty Nova Tech Hub serves as a collaborative ecosystem where we join forces with industrial chain partners to propel the beauty industry onto a broader global stage,” said Fu Qin, Partner and General Manager of Shanghai Santevation Biomedical Technology Co., Ltd., in an interview.
Since its launch on May 8 this year, the Hub has focused on three core functions — professional services, achievement commercialization, and incubation acceleration — with strong support from the CPC Jing’an District Committee and Jing’an District People’s Government. It has built five major platforms covering public, professional, financial, resource, and talent services.
Notable initiatives include: Co-hosting the Youth Fun · Beauty Techathon with L’Oréal and signing a Memorandum of Cooperation on Beauty Technology Youth Innovation to enhance collaboration in student recruitment, professional empowerment, achievement commercialization, incubation support, and promotion; establishing a joint public laboratory with Huashan Hospital Affiliated to Fudan University, with plans to set up the Shanghai Institute of Dermatology as an integrated R&D and clinical transformation platform; collaborating with Shanghai Skin Disease Hospital to set up skin health “check-up” stations and develop the “Two Centers, One Platform” initiative — comprising the Cosmetic Medical Research and Integration Center of Shanghai Skin Disease Hospital, Shanghai Innovation Engineering Research Center for Traditional Chinese Medicine External Preparations, and Shanghai Professional Technical Service Platform for Human Evaluation of Skin Health-related Products — to leverages resources in technical equipment, clinical data, and efficacy evaluation standards to provide cutting-edge technological support for involved companies and professional endorsement for the Hub; leveraging specialized capital such as the Cathay Beauty & Innovation Future Fund, established with L’Oréal and Cathay Capital, to identify and support a new generation of leading companies that embody efficacy, scientific qualities, and the ability to define beauty aesthetics with Chinese characteristics; establishing a Jing’an District Financing Service Center branch and an inclusive financial advisory office within the Beauty Nova Tech Hub to better support companies with funding solutions; and hosting seminars like New Opportunities in Skin Health: Technology and Industry Trends to bridge skin health-related scientific research and public awareness, embodying the principle that science leads beauty.
With the implementation of these robust initiatives, an integrated beauty technology ecosystem that spans front-end R&D achievement commercialization, mid-end incubation and acceleration, and back-end commercial application has begun to take shape. This has attracted promising local beauty companies with core technologies and renowned experts to establish a presence in the Hub.
In just over three months since its launch, the Hub has attracted more than 40 beauty companies, demonstrating strong momentum in industrial clustering.
At this expo, the Hub not only showcased its technological vision and ecosystem advantages, enhancing its profile as a new landmark for the industry, but also achieved major strategic partnerships in building a collaborative industrial ecosystem.
Moving forward, the Hub will uphold its vision of Innovative Beauty Technology Renewing the World, continue advancing the Beauty Nova Tech Hub — CBE Dream Creation Base, and actively connect resources across the industrial chain. It will intensively foster a hundred-billion-RMB-level beauty and wellness cluster, promote higher-quality growth of the beauty economy in Jing’an District and Shanghai, and create sustainable value for beauty companies and the industry as a whole.