The Yangtze River Delta Brand and Advertising Ecosystem Conference, co-organized by advertising associations from Jiangsu, Zhejiang, and Anhui provinces as well as Shanghai, commenced at Shanghai Exhibition Center’s Friendship Hall. The conference is a key event of the Shanghai International Advertising Festival 2025. Under the theme “Symbiosis and Co-creation for a Shared Regional Future”, it aimed to advance the strategy of integrated development of the Yangtze River Delta by transforming the regional advertising industry from fragmented efforts to coordinated breakthroughs.
Strategic guidance:
Pioneering integrated development of advertising industry in the Yangtze River Delta
Advertising, which bridges production and consumption and blends culture with economy, drives regional integration. The industry leverages brand synergy to enhance regional strengths, employs creative storytelling to showcase Yangtze River Delta narratives, and utilizes digital technologies to transcend geographical boundaries. Advertising shows the region’s economic dynamism and cultural appeal nationwide and globally.
Advertising association representatives, industry experts, and business leaders from Jiangsu, Zhejiang, and Anhui provinces as well as Shanghai convened to discuss integrated coordination and high-quality development of advertising in the Yangtze River Delta. They aimed to implement the “symbiosis and co-creation” concept, dismantle barriers for industrial collaboration, foster win-win cooperation, overcome growth bottlenecks, and enhance the region’s international competitiveness in advertising. These efforts will drive new achievements in the integrated development of the Yangtze River Delta and enable a leap in the regional advertising industry.
Practical cooperation:
Forging a new pattern for coordinated development of the regional advertising industry
Market supervision administrations from Jiangsu, Zhejiang, and Anhui provinces as well as Shanghai jointly introduced “Digital Advertising Service Specifications”, a standard in the Yangtze River Delta. This standard establishes a “common language” and “unified benchmark” for the digital advertising industry in the Yangtze River Delta. It pioneers coordinated development in China’s regional advertising sector through “standard alignment, resource sharing, and complementary strengths”, offering a “Yangtze River Delta model” that can be replicated and promoted for nationwide coordinated development of the regional advertising industry.
The opening ceremony featured a partnership signing among advertising associations in the Yangtze River Delta to deepen regional cooperation, facilitate resource sharing, leverage complementary advantages, and establish a long-term and stable inter-association coordination mechanism.
The conference also honored advertising enterprises that perform well in regional collaboration and global brand expansion in the Yangtze River Delta, setting industry benchmarks to drive collaborative innovation across the sector.
At the conference, Jing’an District People’s Government introduced supportive policies for advertising enterprises and established a platform for the industry’s coordinated development in the Yangtze River Delta. The initiative aims to attract influential advertising enterprises, media platforms, and brand headquarters to jointly build a digital advertising hub that features strong creativity, is driven by technology, and fosters ecological synergy.
Exchange of ideas:
Exploring new pathways for innovation and development of the advertising industry
Centering on the topics of “Advertising Ecosystem Innovation”, “Brand Value Enhancement”, and “Tech-empowered Communication”, the conference featured four thematic sessions, including (1) “Scenario-driven Growth & Advertising Ecosystem: Ushering a New Era for Urban Cultural Tourism Promotion”, (2) “Time-honored Brands & Digital Advertising: Rebranding in Modern Times”, (3) “AI-empowered Progress & Public Service Advertisements: Humanizing Advertising”, and (4) “Sci-tech Innovation & Global Branding: Advertising’s Role in Brands’ Global Expansion”. Industry authoritative experts and business leaders shared insights on emerging trends, technologies, and business models for the growth of the advertising industry. The conference has forged consensus on “technological, cultural, and collaborative empowerment” for the Yangtze River Delta’s advertising industry.
Notably, the concurrent Yangtze River Delta Advertising Collaboration Exhibition highlighted the region’s advertising innovations, demonstrated the application of advertising technologies, and showed breakthroughs in digital integration, AI-driven marketing, and brand innovation. The restructuring of advertising industrial chains will seize the opportunities to further boost regional advertising cooperation in the Yangtze River Delta.
The advertising industry in the Yangtze River Delta is evolving from individual excellence to shared prosperity. It leverages digital technologies and creative strategies to advance integrated development and aims to demonstrate its vital role in serving national strategies and facilitating economic transformation and upgrading.