Seamless Integration of Cultural, Tourism, Commercial, Sports, and Exhibition Events
On September 29, Jing’an District unveiled Shanghai’s first integrated platform for culture, tourism, commerce, sports, and exhibitions, featuring multi-dimensional information display, cross-regional consumption coordination, and real-time data tracking. Meanwhile, the district introduced the “Jing’an GO Consumption Band” as the platform’s core device, creating an “all-access-with-one-band” ecosystem. During the holiday, the district facilitated district-wide premium shopping experiences with the platform, continuously energizing business districts and unlocking consumption potential.
Empower integration through cultural events. Targeting Generation Z consumers, the district cultivated multiple growth points for the anime economy and established a premier hub for anime culture. Jing’an Joy City hosted 13 pop-up events and over 15+ IP-themed activities during the holiday, attracting 730,000 visitors and generating over RMB 10 million in sales.
Extend scenes through tourism events. Integrating the “Shining Shanghai” 2025 Jing’an Light Festival, the district created synergies among cultural and tourism venues while connecting historic landmarks and distinctive neighborhoods. As one of the satellite venues, Shanghai Suhe MixC World recorded double-digit growth in both visitors and sales.
Integrate consumption through commercial events. “The Louis” serves as a strategic anchor demonstrating international brands’ confidence in China’s market, with various measures sustaining the project’s prominence and impact. HKRI Taikoo Hui saw nearly 70% growth in both visitor numbers and sales. During the holiday period, Zhang Yuan and Wang Jia Sha’s main store achieved year-on-year sales increases of 43.67% and 46.14% respectively.
Boost vitality through sports events. Zhang Yuan hosted a limited-time YONEX pop-up event, while 1788 Square collaborated with CORELAND Pilates and QINGCARE to organize the “Let’s Goal 1788” Global Fitness Carnival. Through multi-dimensional initiatives, new consumption scenarios were created to sustain spending momentum during the holiday period.
Characteristic Economies Fueled Fresh Consumption Energy
During the holiday period, nighttime consumption flourished. Following the viral success of “the Louis”, Jing’an District transformed the Wujiang Road–Fengshengli area into a “Jing’an Night Tour” destination, while reviving the “Tipsy Night Alley” time-limited pedestrian street on North Maoming Road.
“Jing’an GO: Midnight Discounts” Nighttime Shopping Vouchers
The “Jing’an GO: Midnight Discounts” vouchers boosted nighttime spending and street vitality, achieving nearly 70% redemption rates with a leverage multiplier of approximately 2.32. After-dark commerce was effectively energized.
Jing’an Joy City: “Late-Night Rooftop”
Jing’an Joy City’s “Late-Night Rooftop” has seen remarkable success since introducing its innovative “dining + live entertainment + Ferris wheel” model. During the holiday period, total sales surpassed RMB 80 million, marking a 26.4% year-on-year increase, with visitor peaks reaching 114,000.
The dining sector continued to thrive, with Jing’an District rolling out a package deal featuring “heartwarming Jing’an dining vouchers + midnight shopping vouchers + travel benefits”. Meituan data showed dine-in catering spending in Jing’an District grew 20% year-on-year during October 1–7. Among them, the Jing’an Temple business district along West Nanjing Road achieved the leading growth rate among Shanghai’s top 10 business districts, reaching 25% year-on-year growth in dine-in spending. Dine-in spending revenues in Daning recorded 21% year-on-year growth, while Suzhou Creek Bay saw a 14% year-on-year increase.
Host Flagship Events to Create Innovative Consumption Experiences
The “Shining Shanghai” 2025 Jing’an Light Festival ran its main exhibition from September 29 to October 8. Jing’an Park in the West Nanjing Road Business District presented a Dunhuang-themed program featuring the “Silk Road Light and Shadow” projection show and “Celestial Melodies” aerial dance performance. Suzhou Creek Bay business district transformed artworks through immersive light installations, driving a remarkable 119.35% sales growth.
Multiple shopping centers hosted anniversary promotions during the holiday period. Plaza 66, catering to premium consumers, rolled out exclusive promotions including triple reward points, time-limited complimentary parking, spend threshold lucky draws and gift campaigns, and new member privileges.
For its 12th anniversary celebration, Jing’an Kerry Centre—a lifestyle-centered shopping mall—presented diverse activities including immersive thematic installations, interactive consumer experiences, and exclusive member benefits. The inaugural “JAKC 2025 Photography Contest” and Barbie’s first East China exhibition also debuted during this period.
Shanghai Jiuguang Department Store, a popular shopping destination, marked its 21st anniversary with festive lucky bags available both in-store and online. Online offerings featured limited-time and limited-stock discounts up to 68% off, encompassing snacks, tea, wine, tableware, and other merchandise.
Zhang Yuan hosted a YONEX pop-up experience and organized a tennis-themed activity along the limited-time pedestrian street on North Maoming Road. The activity showcased professional tennis heritage and translated technical aspects of the sport into interactive experiences through displaying the Australian Open’s decade-long history, brand evolution, and player stories. Using tennis as a medium, the activity aimed to redefine social aesthetics by offering diverse consumption experiences—from specialty coffee and hands-on workshops to rooftop match viewings. This initiative seamlessly blended brand promotion with outdoor activities, fostering consumers’ teamwork and sports enthusiasm while creating a novel outdoor consumption model integrating sports experiences and healthy life.
Ensure an Ample Supply and Stable Price to Safeguard Public Welfare
During October 1–7, four sampled standardized wet markets in the district recorded 36,873 visits with total revenues reaching RMB 2.067 million. Wet market supplies remained ample, maintaining stable and orderly operations.