From November 20 to 22, the 6th Yangtze River Delta International Cultural Industries Expo was held at the National Exhibition and Convention Center (Shanghai), or NECC (Shanghai). Jing'an District, along with 16 leading local cultural and creative enterprises, made a collective debut, presenting "a gift from Jing'an to the Yangtze River Delta."
The Jing'an booth, themed "Audio-Visual Realm of Jing'an," showcased six major gift boxes — "Suzhou Creek Fashion Box," "Sonic Gift Box," "Vision Intelligence Box," "Cultural Heritage Gift Box," "Cultural Elegance Box," and "Light and Shadow Illusion Box" — within a 200-square-meter space. The exhibit offered a multidimensional, immersive experience of hearing, vision, touch, and physical sensation, comprehensively displaying a selection of distinctive Jing'an cultural and creative enterprises and flagship projects, and highlighting the integration of "culture + technology + consumption."
The naked-eye 3D film "Jing'an · Heartfelt" shown at the booth was specially produced by Jing'an for this Expo. Empowered by naked-eye 3D technology, lifelike and immersive visuals burst forth, instantly drawing visitors into the scene and making them reluctant to move away.
The "Light and Shadow Illusion Box," meticulously crafted by Motion Magic, presented the pinnacle of Jing'an's immersive light and shadow aesthetics. The entire area was transformed into an immersive space themed "Tracing Light, Traversing Light Years." Through seamless integration of culture and technology via lighting and projection, architecture served as the canvas and light as the brush, illuminating the city with starlight. This showcased Shanghai's cultural essence of inclusivity and its innovative spirit in pursuit of excellence.
The "Cultural Elegance Box" invited visitors to immerse themselves in the masterful tradition of lifestyle aesthetics. Intangible cultural heritage craftsmanship, time-honored brands, and original local designs came together, with each exhibit reflecting the warmth of Jing'an. Characteristic cultural and creative products from Lei Yun Shang West—such as the Jing'an Long Tassel Sachet, Lotus Bloom Fragrant Agarwood Gift Box, and more—showcased rich traditional charm. Creative sachets produced in collaboration with Shanghai cultural landmarks, including Zhang Yuan and the Song Qingling Former Residence, ingeniously blend practicality with artistic appeal.
The "Eastern Courtesy" series of cultural and creative products presented by Shanghai Entertainment Team Media Group spanned multiple categories, including the "2024 Dreams Come True in the East" themed merchandise and derivative products from the sixth season of the variety show "Chinese Idol-Our Song." Each product embodied the cultural legacy of popular IPs. Exhibits from Alfilo Brands, such as the "Tribute to the Masters Series" and the "Museum of Fine Arts Boston Series," merged iconic world cultural elements with local aesthetic concepts, delivering a cultural experience that combines global perspective with local character.
The "Suzhou Creek Fashion Box" served as Jing'an's trendsetting cultural hub, specially designed for those passionate about discovering new experiences. Each of the 20 premium IP figurine pieces curated by Linlingqi Culture Communication was masterfully crafted from overall design to intricate details, making them coveted favorites among collectors.
The print gallery showcased numerous contemporary artworks, each with a distinctive style and a rich, immersive artistic ambiance. Classic masterpieces such as "Brilliant Gem" and "Pokémon Edition Board Game" presented by Asmodee fully showcased the allure of board games. B.DUCK's adorable figurines and Dimension PopTown's uniquely themed exhibits made for striking and trendy photo backdrops with every snapshot. The interactive "Yunzai's Jing'an Travel Notes" screen invited visitors to scan a QR code to join a fun lottery and redeem exclusive surprise gifts, offering an immersive experience of dual enjoyment through both online interaction and offline benefits, and unlocking new trends in lifestyle from every angle.
Technology-powered immersive experiences stood out as a major highlight of the trendy space.
The "Flying Over Shanghai" project, meticulously crafted by Shanghai Media Tech Co., Ltd., utilized 5D motion seats combined with high-definition VR devices. Through realistic visuals and rich sensory feedback, it immersed audiences in a virtual flight over Shanghai, offering a bird's-eye view of the city's iconic landmarks and scenery. The "Dream Back to Old Summer Palace" VR project, thoughtfully presented by Culture & Tech, employed advanced VR technology to accurately reconstruct the glorious past of the Old Summer Palace. This allowed audiences to virtually travel back in time and experience the profound heritage of traditional culture firsthand. Both projects were closely aligned with Jing'an District's core development feature of "culture and creativity + technology," vividly showcasing Shanghai's leading expertise and innovative achievements in smart audio-visual technology.
The "Cultural Heritage Gift Box" invited visitors to explore Jing'an's urban roots and experience its rich history and distinctive cultural appeal in depth.
The Zhang Yuan Arcadia Hall Cultural and Creative Series on display faithfully reproduced the intricate details and textures of classic old Shanghai architecture. Centered around the narrative thread of "Centennial Jing'an," the entire area wove together the region's historical and cultural legacy. Through diverse formats such as interactive screens and themed films, it vividly retraced Jing'an's evolution—from the millennium-old origins of Jing'an Temple, to the commercial prosperity of the Ming and Qing Dynasties, and finally to the transformation and modernization of the urban landscape after the city's opening to trade. Each chapter of history was brought to life engagingly and tangibly. This cultural gift box, imbued with the imprint of time, not only preserved Jing'an's precious cultural heritage but also bore witness to the city's entire journey of development.
As the central showcase for Jing'an District's intelligent audio-visual industry, the "Vision Intelligence Box" gathered leading-edge technological achievements from top industry players, highlighting the innovative synergy between technology and audio-visual experiences.
The "Tiefo Temple MR Immersive Experience," created by EcoPlants, leveraged advanced MR technology to digitally restore historical settings, bringing forgotten historical scenes vividly back to life. Digital Ocean presented two high-quality visual effects films, demonstrating the latest breakthroughs in the ultra-high-definition audio-visual sector. The "Yao A Yao VR Magical Music Journey" by Chuangxiang Lingjing seamlessly integrated immersive VR technology with music and art, offering viewers a dual sensory experience of both sound and vision. The 8K film Swords into Plowshares, directed by Yang Lei, was presented on an ultra-high-definition display. Every frame was exquisitely clear and exceptionally textured. Exclusively created by Ximalaya, the "Sonic Gift Box" was an immersive auditory space dedicated to soundscape culture, centered on "Listening to the Voice of Jing'an."
The distinctive vinyl record scanning zone was especially attention-grabbing. By scanning the record artwork, visitors unlocked exclusive Jing'an audio albums. These included sound stories rich in regional flavor, such as "Poetic Dialogues on Suzhou Creek: Reading Jing'an" and "Turning the Corner to See North Shaanxi Road," as well as classic excerpts from the Jing'an Yue Opera Troupe, allowing the city's cultural rhythm to flow through their ears.
The interactive query screen delivered innovative experiences: through video, visitors explored comprehensive audio technologies and enjoyed the convenience of "listening to your heart anytime, anywhere." They also experienced the "Zhufeng Audio AI Model," immersing themselves in intelligent performances across multiple emotions, roles, and languages, gaining insight into the innovative power of audio technology. The Ximalaya Companion and the Bobo Ball Children's Story Reader—AI smart devices designed for both seniors and children—proved extremely popular. These products combined cutting-edge technology with the warmth of everyday life, vividly showcasing the core value of audio technology in empowering a better life. The freshly brewed Jing'an coffee, prepared by a robot on site, brought the warmth of Jing'an directly to visitors' hands.
From the inheritance of intangible cultural heritage to contemporary trends, from tracing history to exploring the future, and from auditory feasts to visual spectacles, Jing'an showcased six "gift boxes" at the 6th Yangtze River Delta International Cultural Industries Expo. They comprehensively presented the achievements of integrated development in "culture and creativity + technology + consumption," demonstrating the commitment to and exploration of cultural innovation. The display conveyed the warmth and unique charm of the city, contributing a distinctive "Jing'an chapter" to the high-quality development of the Yangtze River Delta's cultural industry.