December brings vibrant winter consumption to Jing'an's business districts, with various themed events and consumption activities boosting year-end market vitality.
Shanghai Jing'an Kerry Centre (JAKC) launched its "Swirling Karneval" winter pop-up market on December 5. As a highlight of JAKC's 2025 winter season, this circus carnival-inspired market created international festival economy experience scenarios that blend creative energy with shopping experiences to boost Shanghai's winter economy.
The market featured over 20 premium brands, upgraded engaging interactions, and the year-end activity of "Crazy Shopping New Year's Welcome Promotion". By integrating culture, tourism, commerce, sports, and exhibitions, the market boosted urban vitality, enhanced Shanghai's appeal as a global tourism destination, and established JAKC as a hub for creating iconic urban festival IPs and driving consumption.
The winter economy created an iconic urban market
and boosted winter consumption.
Drawing inspiration from circus carnivals, this market broke away from traditional models with a grand circus tent in the South Plaza and offered creative and immersive experiences. From now until January 4, 2026, JAKC maintains its winter theme, blending art installations, themed events, and spatial design for sustained seasonal appeal.
The market featured over 20 lifestyle brands and specialty food stalls and offered diverse experiences for residents and tourists. To enhance engagement, the market added interactive game areas and brand pop-up stores, including a special themed area by popular mascot Pingu with exclusive photo opportunities.
During the event, 180 festive performances will be held every weekend and holiday, featuring 12 performance categories such as instrumental music, traditional Nordic dance, and elf parades. Fourteen professional troupes will deliver non-stop entertainment for visitors. Moreover, JAKC launched the "Crazy Shopping Year-End Promotion", offering store-wide point redemptions, additional discounts, and exclusive gifts. These promotions, running through New Year's Day, aim to boost foot traffic and consumption.
With international vision and innovative content, JAKC's "Swirling Karneval" market merged the winter economy with urban trends. This influential, attractive, and iconic event stimulated cultural and tourism spending in winter and empowered Shanghai's winter consumption.
Traffic effects and round-the-clock promotions
fueled growth in the global cultural and tourism economy.
As part of efforts to integrate culture, tourism, commerce, sports, and exhibitions, JAKC's "Swirling Karneval" market further diversified winter consumption scenarios and converted transient visitors into long-term consumers to improve the visitor experience and entertainment. Interactions in indoor and outdoor markets, winter installations, pop-up shows, community experiences, and consumption discounts created a seamless "watch-play-shop-photograph" experience. This consumption route, which runs around the clock and covers indoor and outdoor areas, allowed domestic and international visitors to immerse themselves in Shanghai's charm and boosted the city's appeal as a global tourism destination.
The launch of "Swirling Karneval" winter market at JAKC showed the project's continuous innovation in commercial offerings and spatial designs and complemented Shanghai's initiative to develop consumption festivals. Focusing on international brand cooperation and urban cultural experiences, JAKC further integrated culture, tourism, commerce, sports, and exhibitions to explore new opportunities for urban renewal and consumption upgrades. Moving forward, JAKC will harness the synergy of brands, culture, and communities. By balancing influencer appeal with premium content, it will enhance both the traffic and quality, shape urban lifestyle experiences, and establish itself as a consumption hub and a trendsetter in urban lifestyles.
Jing'an's year-end consumption market thrived.
To boost winter consumption for New Year's Day and Spring Festival, Jing'an District partnered with major shopping malls in its business districts to launch themed events that meet young consumers' needs and energize year-end consumption.
The "Louis Vuitton Visionary Journeys" continued drawing great attention. The "Louis" flagship attracted global consumers and significantly boosted foot traffic in the West Nanjing Road Business District.
Furthermore, the district coordinated efforts to develop winter consumption scenarios:
Plaza 66 collaborated with international luxury brands like Dior and Goyard for festive displays. JAKC launched the "Swirling Karneval" themed market. JC PLAZA partnered with fashion brands to build themed exhibitions and offer premium shopping experiences.
The Wujiang Road–Fengshengli night economy hub continued upgrading its offerings. Zhang Yuan blended light art with cultural consumption to create a city-wide, distinctive consumption atmosphere.
Shanghai Jiuguang Center innovatively introduced winter-themed installations, and Jing'an Joy City attracted young consumers with its cluster of national flagship stores.
Flagship projects like the "Louis" continued boosting Jing'an District's consumption market vitality. The vibrant festive atmosphere and diverse consumption options attracted many residents and tourists and stimulated the market vitality. According to the Jing'an District Commission of Commerce, it is enhancing collaboration with market entities to support major shopping malls in organizing New Year's Day and Spring Festival promotional activities focused on fashion consumption, night economy, and brand economy. These efforts aim to sustain consumer interest, improve the consumption environment, upgrade services, and support Jing'an's role as a core district of an international consumption center city.