On January 8, British high-end beauty brand Charlotte Tilbury (CT) unveiled its new Asia-exclusive shade 0 "Porcelain" for its iconic Airbrush Flawless Finish Powder, specially formulated for fair Asian skin tones. In addition, the brand has launched an immersive "CT Legend Archive" experience at Plaza 66, Shanghai—an interactive theater that transforms brand heritage into personalized encounters, redefining the offline luxury beauty experiences. This initiative underscores CT's commitment to the Chinese market.
As CT's legendary product, the Airbrush Flawless Finish Powder has built a legendary reputation in the global setting powder category over the past 13 years, renowned for its revolutionary velvety-matte finish and long-lasting wear. With its ultra-fine, mist-like texture, the powder instantly blurs pores while maintaining lightweight comfort without drying, creating a sophisticated "soft-focus filter" effect for a flawless complexion. CT's newly launched powder in shade 0 "Porcelain" is specifically designed to meet Asian consumers' pursuit of a translucent, fair complexion, achieving a finish that smooths without masking, soft-focuses without yellow undertones, and brightens without dullness.
Located in the first-floor atrium of Plaza 66 in Shanghai, the "CT Legend Archive" unfolds an interconnected narrative journey to invite visitors to become co-creators of the brand’s legend. Visitors may begin their exploration with CT's customized "Top Secret Archive No. 0" booklet, revisiting the "legendary luminosity" of the brand's iconic makeup aesthetics. They can also capture professional-style portraits in the "Flawless Wings Archive Zone" and experience the "legendary radiance" of the full range of star products. This immersive experience transforms consumer engagement into emotional resonance, redefining the paradigm of offline interaction in luxury beauty and quickly establishing the archive as a fashion landmark in Shanghai.
CT is a cosmetics and skincare brand owned by Spanish beauty conglomerate PUIG. Founded by globally renowned and influential makeup artist Charlotte Tilbury, the brand is headquartered in London, UK, with Ms. Tilbury serving as Board Chair and Chief Creative Officer. After over three decades in the fashion and beauty industry, Charlotte Tilbury launched her eponymous cosmetics and skincare line in 2013, quickly earning a devoted following among celebrities and beauty enthusiasts worldwide.
CT has emphasized that its commitment to the Chinese market goes far beyond rhetoric. From the China debut of the Pillow Talk Beautifying Cushion Foundation, specially developed for Asian skin, to the launch of the China-exclusive Matte Revolution Slim Velvet Lipstick, and now the launch of Airbrush powder in shade 0 "Porcelain", tailored for fair Asian complexions, each product has been precisely designed to meet the evolving needs of Asian consumers. Meanwhile, by creating immersive experiential spaces like "CT Pillow Talk Fantasia" and "CT Legend Archive", CT has strengthened emotional bonds with Chinese consumers, establishing the Chinese market as a core market for driving brand innovation and growth. Looking ahead, CT will continue to partner with Chinese consumers to co-create the next chapter of its legend.
✨"CT Legend Archive" on-site experience:
· "Flawless Wings Archive Zone": Customize your exclusive "Top Secret Archive No. 0"
· "Legendary Radiance": Enjoy free makeup trials and unlock a new interactive beauty experience
· "Legendary Privileges": Opportunity to DIY limited-edition mini powder compact phone holders & personalized charm (includes mini Airbrush Flawless Finish Powder & mini powder puff)
· "CT Legendary Star Calendar": Chance to unlock oversized celebrity poster calendars [Nationwide exclusive: only 300 copies available at this location]
Duration: From now until January 17, 2026
Location: Atrium, 1F, Plaza 66, 1266 West Nanjing Road, Shanghai