On January 28, Philips Healthy Living Lab in Fengshengli, Jing'an District, Shanghai, hosted a New Year event under the theme "New Year, New Products, New Look." The company also launched its "Saluting Year-End Strivers" initiative, distributing 100 professional personal care devices—including rotary shavers and sonic electric toothbrushes—to dedicated workers nationwide. With its professional technology, Philips honors their year-round dedication.

In the year ahead, the Philips Healthy Living Lab debuts a fully immersive "Youth Renewal Hub," spotlighting three pillars of wellness: oral hygiene, skin purification, and scalp nourishment. Visitors engage directly with Philips' proprietary care technologies—including micro-bubble water technology for electric toothbrushes, the Triple Action Lift & Cut shaving system, and scalp-revitalizing hair dryer innovations. This hands-on exploration empowers everyone to discover and experience their ideal, personalized care regimen.

Welcoming the Chinese Lunar New Year, Philips launches two products catering to seasonal renewal and gifting traditions: the Limited-Edition i9000 Prestige Ultra Series shaver and the DiamondClean Smart electric toothbrush, empowering users to embrace year-round wellness with sophisticated care.

The limited-edition shaver combines a patented Triple Action Lift & Cut system for -0.08 mm root-level shaving without irritation, delivering 24-hour smoothness. Its SkinIQ Pro with microtech bead technology reduces skin friction by 50%, achieving the perfect balance of thorough cleansing and skin protection. Additionally, the new product boasts a customizable full-color LCD with five exclusive startup animations. These animations not only convey New Year's blessings but also add a personalized moment of delight and ritual to the daily act of shaving.

The DiamondClean Smart electric toothbrush integrates advanced sonic technology with a tri-force bristle-head-motor system, propelling micro-bubble water streams 40% deeper into hard-to-reach areas. Paired with its 360° voice guidance system offering real-time brushing feedback, this smart brush eliminates guesswork and removes 5x more plaque—transforming daily oral care into an effortless, intelligent cleansing experience.

To support your New Year renewal and gifting plans, Philips' official "Healthy Living Lab" mini-program has been upgraded, now featuring one-on-one Health Butler services for personalized advice and product selection, plus a limited-time 12% off discount.

Philips launches its Lunar New Year Sale fan appreciation event, showcasing its global expertise in premium personal care technologies and smart cleaning and care experience. This initiative invites everyone to embrace a year of healthy renewal together.

• From January 28 to February 28, Philips' "Healthy Living Lab" mini-program offers one-on-one health consultation services to help you select the right products, plus storewide 12% off discounts. Members enjoy exclusive benefits, including "3+3 complimentary brush head group deal", limited-time 50% off on razor heads and cleaning fluid for returning customers, as well as points-based raffles, rewards redemption, trade-in options, and extended warranty services.

• Visit Philips' official flagship stores on Tmall and JD.com for the Lunar New Year Sale, where bestsellers let you save as much as RMB 1,000.