Recently, the THOM BROWNE × ASICS pop-up experience space arrived at Plaza 66 in Shanghai, unveiling the first THOM BROWNE × ASICS GEL-KAYANO 14 collaborative sneakers. This collection blends sports technology with THOM BROWNE's masterful craftsmanship, reimagining the classic ASICS SPORTSTYLE sneakers through a tailored approach. The initial release features gray and black colorways, with the white version set to launch on March 23.

This immersive installation in the first-floor atrium of Plaza 66 will run through April 12.

The space merges THOM BROWNE's signature "surreal office aesthetics" with ASICS' athletic heritage, showcasing the reinvented ASICS GEL-KAYANO 14 sneakers through THOM BROWNE's artisanal deconstruction, creating a distinctive multi-dimensional experience.

This collaborative collection made its debut at the THOM BROWNE Fall/Winter 2026 fashion show held at the Legion of Honor in San Francisco on February 6, 2026. THOM BROWNE has completely deconstructed and reimagined ASICS' iconic GEL-KAYANO 14 sneakers.

"I've long admired ASICS' distinctive approach to design and collaboration—from wearing their products as a young man to now co-creating THOM BROWNE for ASICS GEL-KAYANO 14. This final collaborative collection embodies our mutual respect, blending ASICS' signature silhouette with my tailoring philosophy to create performance sneakers equally suited for the office and the playing field," said Thom Browne.

Beyond this special collaboration, the collection features an extensive range of ready-to-wear and accessories offering year-round wardrobe solutions, inviting visitors to explore the inspiration behind the designs and the brand's artisanal essence.

The pop-up space, anchored in a gray palette, transforms everyday office environments into artistic expressions. In the space, the artistically designed oversized water dispenser at the visual center immediately commands attention, perfectly complementing the theme of "surreal office aesthetics".

The silver steel desk at the heart of the space serves as a visual anchor—THOM BROWNE × ASICS GEL-KAYANO 14 collaborative sneakers are neatly arranged atop stacks of books, creating a playful juxtaposition of order and disorder. The ready-to-wear collection is elegantly displayed in the side cabinets, drawing inspiration from Thom's enduring passion for sports and his expertise in custom sportswear, embodying the brand's bespoke wardrobe philosophy.

Every display adheres to the brand's signature aesthetic of order—much like the essence of haute couture, which lies in precise construction and understated elegance. Every inch of the space is a visual interpretation of the tailor's craftsmanship. The enduring perseverance inherent in the spirit of sports subtly resonates with the core of THOM BROWNE's wardrobe philosophy, that is, timelessness ensures lasting companionship.

THOM BROWNE × ASICS Pop-Up Experience Space

Time: March 12 to April 12
Location: L1 Atrium, Plaza 66, 1266 West Nanjing Road