This early spring, amidst a vibrant New Year atmosphere and bustling crowds, the Jing'an "Rewards at Hand for the Year of the Horse" voucher program concluded successfully. The voucher program delivered an impressive performance for the 2026 Spring Festival consumer market. Running from January 22 to March 11, the program featured seven rounds of voucher distribution, covering diverse consumption scenarios across the district, including fashion, beauty, and personal care, and premium retail chains. The voucher redemption rate exceeded 98%, with a leverage ratio reaching 5.3. The program directly brings nearly 150,000 consumer visits to Jing'an. The average spending per voucher order robustly exceeded RMB 1,000, demonstrating the policy's effectiveness and underscoring the district's powerful appeal for quality and fashionable consumption.

Strategic timing: Seven rounds of "red envelope rain" enhance the festive spirit

This "red envelope rain" was not only substantial but also strategically timed. The program was strategically aligned with traditional shopping seasons—the Spring Festival and the Lantern Festival. The design of each 7-day validity period was a stroke of "psychological genius"—it provided ample time for residents to shop at their leisure while skillfully sustaining the festive consumption momentum. From the chic storefronts along West Nanjing Road to the riverside business districts at Suzhou Creek Bay and the vibrant Daning neighborhood, over 1,200 premium merchants across the Jing'an District's three major business districts enthusiastically embraced the consumer voucher initiative.

In beauty and skincare, international brands such as LA MER, LA PRAIRIE, FRESH, and BOBBI BROWN participated, with vouchers offering "RMB 300 off for every RMB 1,000 spent," making luxury skincare experiences more accessible.

For consumers seeking both style and comfort, brands like Lululemon, GAP, UNIQLO, and MUJI offered a diverse range of high-quality options for everyday wear and active lifestyles.

The program also extended its benefits to culinary delights. From fresh light meals at Wagas to fine dining establishments, such as Pomodoro (PAC's first in China), TANG HUI, Beef & Liberty, and Savor Shanghai, the boutique chains’ consumption coupons offering "RMB 150 off for every RMB 500 spent" were available, making family dinners and gatherings with friends even more worthwhile. Additionally, whether purchasing imported ingredients and festive gift sets at Ole' boutique supermarkets or selecting desired items at lifestyle aesthetic spaces like City'Super, these consumption coupons genuinely enhanced the shopping experience, adding a pleasant surprise to every purchase.

Multiple rounds of coupons are leveraging not just consumption, but also trust

Up to 150,000 consumer visits to Jing'an have been reached, with the average transaction value per coupon order exceeding RMB 1,000—a clear vote of trust from consumers.

During the program, from West Nanjing Road to Suzhou Creek Bay and Daning, both foot traffic and sales in core business districts saw an uptick. Sales at some key merchants registered significant month-on-month growth, particularly in high average order value categories like cosmetics and fashion, marking a post-holiday surge. Merchants were all happy: the vouchers not only boosted footfall but tangibly lifted average order values and repeat purchase rates. Many businesses noted that this initiative was nothing short of a "timely boost" for the post-holiday market.

A 98% redemption rate, a leverage multiplier of 5.3, and a 50% year-on-year increase in the leverage ratio—each figure underscores one trend: consumer confidence is steadily rebounding, and market vitality is on the rise. This program precisely met the consumption demands of residents, accelerating the virtuous cycle of "government guidance, platform facilitation, merchant engagement, and public benefit."

Beyond a campaign, it is the hallmark of "Jing'an Consumption."
The principle of "government support, enterprise participation, and public benefits" has been perfectly exemplified in the "Rewards at Hand for the Year of the Horse" voucher program. Through reasonable and targeted allocation strategies, every subsidy was utilized effectively, achieving a win-win outcome in both social and economic benefits. Substantial discounts and a commitment to quality consumption make each voucher a "heartwarming incentive" for consumers. This initiative attracted more people to visit, to spend, and to fall in love with Jing'an during the holidays, ensuring every moment of consumption becomes a cherished memory for residents and visitors.

While the "Rewards at Hand for the Year of the Horse" voucher program has concluded, the consumer enthusiasm in Jing'an District continues to thrive. Moving forward, Jing'an will continue to enhance the appeal of "Jing'an Consumption" by boosting diversified consumption scenarios, memorable shopping experiences, and more public-benefit policies. Jing'an will be an important part in contributing to Shanghai's development as an International Consumption Center City.

With the vigor of spring, consumption enthusiasm is soaring. Jing'an's "Year of the Horse" consumption narrative has just opened on a high note—next time, let's gather again to join in another round of consumption delights!