Spring is here, and everything grows freely. High-end fashion label MAISON KEIGAN 1490 has opened its Genius Garden conceptual space at 1490 West Nanjing Road. Partnering with its first KEIGAN Genius Girlfriend, noted supermodel and art‑media figure Cici Xiang, the project, centered on "Grow Freely", explores the inner spirit of contemporary women and creates an urban sanctuary where they can unwind and return to their authentic selves.

The Genius Garden, MAISON KEIGAN 1490 elaborately created, is not merely a space; it is a therapeutic garden built for women. The space maintains an aesthetic of "comfort, pure, and relaxation", rooted in the idea of "grow freely" and designed to create an immersive spring atmosphere. As Cici Xiang puts it, this is a place for relaxation, "loosening the soil, taking care of flowers, something like that", helping them reclaim the springtime activities amid busy routines, cast off some constraints from the outside world, and breathe and "grow" freely.

Against the fast-paced urban life and a tangle of social labels, contemporary women often face multiple identities. MAISON KEIGAN 1490's interpretation of the Genius Girlfriend breaks the traditional stereotype of a "genius".

The brand holds that true "genius" is not about innate gift but about the spiritual strength to stay true to oneself and speak boldly in a noisy world. This ethos aligns with Cici Xiang: From international runways to the art world as a media figure, she refuses to be defined by a single label and pursues her passions with conviction, making her the ideal embodiment of the "KEIGAN Genius Girlfriend" spirit.

The creation of the "KEIGAN Genius Girlfriend" and the launch of the "Genius Garden" embody the brand's deep understanding of contemporary women's lifestyles and offer its own answer.

KEIGAN Genius Girlfriend is long-term-based, and the brand is going to, using the Genius Salon as a platform, host a series of themed events and invite independent-minded women to join, promoting an attitude of "being yourself". The goal is to help every woman let go of what’s holding her back, "grow" at her own pace, and become a unique "Genius Girlfriend".

This event serves not only as an aesthetic resonance between the brand and the individuals, but also as a values transmission centered on female power. MAISON KEIGAN 1490 hopes the Genius Garden will empower contemporary women and make "grow freely" a shared lifestyle. A fresh start in spring and a more authentic self over time.

[Event gifts]:
Follow and check in —one RMB 88 no-minimum voucher plus a surprise exclusive gift.
[How to redeem]:
Check in at KEIGAN's Genius Salon, post a note on Xiaohongshu tagging @开间KEIGAN with the hashtag #开间KEIGAN天才客厅, and, after store staff verify your post, please collect your gift. Limited quantities, while supplies last.
Address: 1490 West Nanjing Road, Jing'an District.
Date: March 22–April 22.