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C2 Jing’an Tuesday 29 September 2020 Shanghai Daily

Fashion and beauty on fire in Jing’an

Li Qian
A
four-day fashion extravaganza
held earlier this month at the
Shanghai Exhibition Center set
off a fashion and consumption
frenzy in Jing’an.
Fashion Zoo, a ground-breaking event
that debuted last year in Shanghai, re-
turned for a second year on September
3. It featured exhibitions, interactive
experiences and new product releases.
Cross-border cooperation between
designers, artists and environmental
activists was on display to deliver a
sustainable-lifestyle message, today’s
most popular fashion.
To top it off, Fashion Zoo officials
announced a future partnership with
London Fashion Week — “LFW CHINA
DAY” — that will launch at next year’s
fashion week in London, showcasing
Chinese brands to the West and pairing
gifted British and Chinese designers.
Jing’an is encoded with fashion DNA.
An array of fashion events will take place
in the coming months as part of the dis-
trict’s ongoing effort to boost consumer
spending. Jing’an Commerce Commis-
sion figures for the period between
January and July show overall retail sales
of consumer goods in Jing’an exceeded
65.8 billion yuan (US$9.62 billion), with
a year-on-year increase of more than 13
percent, highest in the city.
“The Nanjing Road W. commercial
zone is situated in a very strategic posi-
tion,” said Lin Xiaojue, director of the
commerce commission. “The bustling
downtown zone features many of the
world’s top luxury brands. Many people Models catwalk at the Fashion Zoo. — Jiang Xiaowei
have cancelled overseas travel plans due
to the pandemic, so they shop on Nan-
jing Road W. instead. We’ve launched so largest market for Clarins,” said Chief
many activities during the Double Five Executive Officer Jonathan Zrihen. “The
Shopping Festival to boost consumption. Chinese lab will help us better under-
Our efforts have paid off.” stand the Chinese market and specialize
Also held earlier in September was in skincare specifically for Chinese
Sephora’s launch of more than 130 new customers.”
products at the JINART exhibition hall Research and Development Director
on Tongren Road. Nathalie Issachar said Clarins will part-
In addition, the 2020 CGC Girls Col- ner with Chinese skincare developers
lection kicked off on September 25 at and bloggers to promote new products
the Shanghai New Jing’an Sports Center. for Asian customers. Managing Direc-
The two-day fashion gala featured live tor Olivier Courtin-Clarins added that
streaming Internet celebrities promot- the company hopes to explore tradi-
ing fashion wares and the debut of new tional Chinese medicine in its R&D
pop-up stores. endeavors.
In November, Plaza 66 shopping mall “We saw huge potential when we visited
will host the “Home To Luxury” fashion China in 1999 in search of new business
party, while fragrance brand Boitown opportunities,” Courtin-Clarins said.
will tag team with cosmetics retailer “Since then, we’ve been making innova-
Bonnie&Clyde for the grand opening of tions for Chinese customers. Today, we
their new stores in the HKRI Taikoo Hui want to take that a step further.”
mall. Clarins set up an office in Jing’an in A visitor poses for a picture next to the Fashion Zoo mascot. — Jiang Xiaowei
2010, which became the company’s re-
Beauty economy gional headquarters in June. Last month,
it established an e-commerce presence
Jing’an has long been considered an in Jing’an.
optimal starting point for foreign beauty “Jing’an is perfect for multinational
companies looking to break into the Chi- companies and the beauty industry to
nese market. It’s home to the regional put down roots because it has good
headquarters of Japan’s Kanebo, La Prai- business ambience,” said Alan Zhong,
rie from Switzerland, doTERRA from the executive vice president of Clarins’ Chi-
United States and France’s L’Oréal, Sisley nese arm. “The south side of Jing’an has
and L’Occitane, among others. a cluster of office buildings while its
Earlier this month, French skincare north side is a cornerstone of technologi-
company, Clarins, opened its first cal innovation. So, Clarins set regional
overseas lab in Jing’an — beating out headquarters in the south and the lab
Hangzhou and Guangzhou — further in the north.”
fueling the district’s beauty economy. The district government has actively
The lab occupies more than 500 square supported Clarins, including helping
meters in Shibei High Technology Park the company find the best location for
and leverages advanced technologies its lab.
from the US and Europe, such as 3D pho- “We couldn’t make it without support
tography and a blood perfusion imager from Jing’an authorities,” Zhong said.
system that tests the effects of Clarins’ “Now, our R&D, trade and e-commerce French skincare manufacturer Clarins’ first overseas lab opens in Jing’an. It will
products on Chinese customers. businesses are all rooted in Jing’an. We are specialize in developing skincare products exclusively for Chinese customers.
“Two years ago, China became the confident about our future in China.” — Ti Gong